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Style in
Transit
Style in Transit connects local boutiques in smaller cities with indie fashion brands from New York. Geared towards a younger audience who discovers the latest trends via TikTok, I used bright, poppy colors for the website and designed a nostalgic logo inspired by the New York MetroCard.
An app that incentivizes sustainable shopping through a rewards program. The earthy, fashion forward color palette signals the company's commitment to the environment and knowledge of what's in style.
Thread
Sense
Digital
Projects
AutoLiner is a futuristic eyeliner application device that prints the product directly on to your eyes. I combined a tech-forward, minimalist design with a feminine, beauty focused color palette.
AutoLiner
Milk Makeup
2024
This conceptual rebrand targets young Millennial and Gen Z men with a bold, playful brand identity that maintains the same vegan, cruelty free formula Milk is known for. Nostalgic for the indie sleaze era, the brand offers a minimal product line centered around eyeliner.
Honey Bunches
of Oats
This conceptual rebrand of Honey Bunches of Oats targets Millennials with youthful and nostalgic elements suggested by my Millennial friends, like a creepypasta, a crossword puzzle, and a link to a Spotify Playlist inspired by the CDs included in some 90s era cereal boxes.
2025
Milk Makeup
This conceptual rebrand of Milk Makeup’s Future Fluid concealer expands upon the retro-futuristic design of the actual product. The new aesthetic was inspired by 2001 A Space Odyssey, 1960s space-age fashion, and the bands Arctic Monkeys and L’Impératrice.
Physical
Projects
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