penelope sweet

Hi, I’m Penelope, a multidisciplinary creative with a background in graphic design, fashion styling, branding and photography. I recently earned my BBA in Strategic Design from Parsons School of Design in New York, and my work sits at the intersection of visual communication, storytelling and style. With experience in everything from freelance styling and editorial shoots to graphic design, brand development and cultural writing, I approach every project with a strong sense of aesthetic and intention.

In 2023, I launched Like in the 60s, a curated vintage shop and online thrift store that began as a personal archive and quickly evolved into a small business rooted in sustainability. Beyond the  shop, I’ve written fashion show reviews, interviewed artists, and collaborated with other creatives on shoots and campaigns. I consistently strive to bring beauty, thoughtfulness and  originality to my work, whether it’s a brand identity, a styled look or a single photograph.