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My interest in graphic design developed while I pursued a Strategic Design degree at Parsons School of Design in New York. The projects I liked best required vibrant visuals that brought ideas to life in compelling ways. Whether working on my own or with a team, I learned a great deal about what makes a concept resonate, what it takes to motivate an audience, and how to build cohesive, engaging brand identities that touch people authentically. In my professional work, I bring this foundation to every project. Whether collaborating or leading the charge, I approach each task with the care it deserves, based on the underlying strategy and specific client goals.
graphic
design
Engaging visuals showing competitive research and disease-specific information for Vera Therapeutics.
Infographics
Style in
Transit
Style in Transit connects local boutiques in smaller cities with indie fashion brands from New York. Geared towards a younger audience who discovers the latest trends via TikTok, I used bright, poppy colors for the website and designed a nostalgic logo inspired by the New York MetroCard.
A sleek, minimal app pitched to the National Highway Traffic Safety Administration to help encourage calm, safe driving habits among teen drivers.
RoadBud
An app that incentivizes sustainable shopping through a rewards program. The earthy, fashion forward color palette signals the company's commitment to the environment and knowledge of what's in style.
Thread
Sense
Digital
Projects
Ghostwriting
Guide
Downloadable pdf created for AZ based ghostwriter to send to prospective clients, featuring tips for writing memorable non-fiction books and promoting the advantages of hiring a ghostwriter. I used colored rays to symbolize bright ideas and created a clean design that draws attention to books my client has worked on.
AutoLiner is a futuristic eyeliner application device that prints the product directly on to your eyes. I combined a tech-forward, minimalist design with a feminine, beauty focused color palette.
AutoLiner
Like in
the 60s
Branding and business card design for my online resale shop, Like in the 60s. A mix of bold and pastel colors, retro inspired designs, and Brigitte Bardot as the mascot. Find unique vintage pieces and more on Depop and Vinted!
Milk Makeup
2024
This conceptual rebrand targets young Millennial and Gen Z men with a bold, playful brand identity that maintains the same vegan, cruelty free formula Milk is known for. Nostalgic for the indie sleaze era, the brand offers a minimal product line centered around eyeliner.
Honey Bunches
of Oats
This conceptual rebrand of Honey Bunches of Oats targets Millennials with youthful and nostalgic elements suggested by my Millennial friends, like a creepypasta, a crossword puzzle, and a link to a Spotify Playlist inspired by the CDs included in some 90s era cereal boxes.
2025
Milk Makeup
This conceptual rebrand of Milk Makeup’s Future Fluid concealer expands upon the retro-futuristic design of the actual product. The new aesthetic was inspired by 2001 A Space Odyssey, 1960s space-age fashion, and the bands Arctic Monkeys and L’Impératrice.
Physical
Projects
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